Link Evaluation – Determining the Quality of a Link

One of the great bedrocks (if not the great bedrock) of search engine optimization is attracting inbound links. However, not all links are created equal.  Some links can be particularly beneficial to your rankings in the search engines, others hurt your efforts and still others have little to no effect one way or the other.  Given the tremendous importance of incoming links to your site rankings (not to mention the amount of time and effort that goes into attracting these inbound links) it is clearly important to know what kind of links you should spend your time pursuing and which ones you should avoid.  In other words, you need to learn how to evaluate the quality of a link so that you can make sure that you maximize the effectiveness of your link building campaign.

The basic qualities of a good link

There are, in essence, six aspects of a link that are worth noting when you research potential link partners. They are:

1. Your Link Neighborhood.
2. The amount of traffic the page that links to you receives.
3. The location of the link on the page that links to you.
4. The number of links on the page that links to you
5. The accessibility of the page that links to you to the search engines.
6. The link neighborhood of the page that links to you.
    

To learn more about how to evaluate the quality of a link, visit the appropriate tutorial.

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