Header tags tutorial

The content on this page is based on SearchEngineNews.com’s e-book Winning The Search Engine Wars.
To learn more about Search Engine News, click here.

Header Tags are specified with the following HTML code: <h1>Place Header Text Here</h1., <h2>Place Header Text Here</h2>, and so on through <h6>.

Here are the basic rules of thumb regarding your header tag:

1. Place important keywords in your header tags (they are the next most important place for your keywords after the title tags).
2. <h1> is generally considered more important than an <h2> tag, which is more important than an <h3> tag, and so on.
3. Your header tags should look natural and appeal to customers who visit your site (header tags become the headlines on your web page).
4. Place your best keywords in the first headline

For example, if you sold real estate in San Diego, you header tags might look like this:

<h1>Your San Diego Real Estate Resource</h1>

<h2>For buying San Diego real estate and selling real estate in San Diego, we’re your one-stop source.</h2>

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This tutorial written by:
Moshe Morris
President of SEMBasics
Chief Research Analyst at Internet Marketing Initiative (www.internetmi.com)

The content on this page is based on SearchEngineNews.com’s e-book Winning The Search Engine Wars.
To learn more about Search Engine News, click here.